The £4,945 law-firm build.
Yours to start for £400.
Same engine we build for firms billing £400 an hour: 300+ hyperlocal pages, an AI intake layer that answers at 9pm, and a foundation AI search can actually read. Live in 14 days — and your deposit stays refundable until you approve the design.
Before anything else: this is not for every firm, and I would rather you self-select out now than be disappointed on day ten.
- You are an established firm with real case flow and a reputation to protect
- You want more of the right enquiries, not more enquiries
- You would rather buy one system than manage three suppliers
- You can give me 20 minutes and one approval
- You want a £200 template site — honestly, buy the template
- You want someone to blame for last year's results
- You want a 12-month retainer before you have seen anything work
- You are not prepared to be a case-study partner for the cohort
If you are still reading, the rest of this page explains exactly what you get, why it costs what it costs, and why it is refundable until you have seen the design. No countdown theatre, no fake stock levels. Two of six slots are genuinely left this month — the build takes the same 14 days for everyone in the cohort, and I do them myself.
It is 9:14pm and someone in your city is looking for a solicitor.
They are not browsing. They have a problem that will not wait until Monday — a separation that has just turned hostile, a business dispute that is costing money by the hour, an immigration deadline they have only just understood. They type it into Google, or they ask ChatGPT in plain English, and then they do the thing you cannot answer:
By 9:20pm they have contacted two other firms. One has a live chat that answered, qualified them in four questions and offered them a call slot tomorrow morning. The other has a form that produced an instant, personal-sounding reply and a reminder to check their email.
You had neither. Not because your firm is worse — usually because your website is five pages and a contact form that nobody monitors after 6pm.
That enquiry did not go cold. It went to a competitor. And you will never see it, because the only enquiries you ever see are the ones that already chose you.
Now multiply it
One or two of those a week is a car. Over a year, at an average matter value in most practice areas, it is one of your fee-earners' entire billing. And unlike the enquiries you do see, these are invisible — there is no report, no missed-call list, nothing in your CRM. It just quietly does not happen.
That is the problem this build solves. Not "a nicer website". A way to catch the work that is already looking for you and currently leaving.
Three leaks, and almost every firm has all three.
I have audited a lot of law firm websites. The failures are remarkably consistent — and none of them are about design taste.
Nobody searches "Smith & Co Solicitors". They search family solicitor in [your town], settlement agreement solicitor near me, employment tribunal advice [city]. That is hundreds of specific searches across every practice area and every town you serve. A five-page site can rank for none of them competently. The firms beating you are not better — they simply have a page for every combination, and Google rewards that.
Most enquiries arrive outside office hours. A form that lands in an inbox nobody reads until morning is a reply nine hours later, to someone who has already spoken to two other firms. Worse, nothing qualifies them: your fee-earner opens their day with three tyre-kickers and one genuine matter, with no way to tell which is which until they have spent the time.
Clients — especially commercial ones — increasingly ask an AI assistant instead of scrolling Google. Those systems answer from structured, well-organised, widely-cited sources. If your entire presence is a homepage, a team page and a contact form, you are not part of the answer. The firms being named are the ones whose sites are built to be read by machines, not just admired by humans.
The good news: all three leaks are fixable with the same build, and unlike an advertising budget they keep working after you stop paying. That is the whole point of this cohort.
The build, line by line.
Everything below is done for you. Your total time investment is about twenty minutes: a ten-question brief, your logo and photos, and one approval on the design before we build.
A 12-page website, written to convert
Not a template with your logo dropped in. Home, practice-area pages, team, about, fees, contact and the supporting pages that make a firm trustworthy — each written for your firm, your towns and the way your clients actually speak. The copy is the part most agencies outsource and most firms regret; here it is included.
300+ hyperlocal pages
Every practice area × every town and city you genuinely serve. This is the engine that makes you findable: conveyancing in [town], probate in [town], commercial lease advice in [city]. Written for humans, structured for search — with internal linking, schema and clean markup so Google and AI systems can both read it.
The AI intake layer
A chatbot trained on your firm — your practice areas, your intake process, your tone. It answers instantly at any hour, asks the qualifying questions you would ask, captures the details, and escalates anything sensitive (complaints, urgent matters, anything requiring legal advice) to a human rather than guessing. You wake up to qualified enquiries summarised, not a pile of raw form fills.
An AI receptionist for the phone
Every call answered, 24/7 — including the ones that currently ring out while you are in a hearing. It takes the essentials, texts a summary to your inbox, and makes sure a missed call is never a missed matter.
Google Business Profile, reviews and the local pack
Your profile built and optimised, with a review-request flow that runs automatically after matters close. Reviews are the single most persuasive thing on a local search result, and almost no firm asks systematically.
Analytics and call tracking
A dashboard you will actually open: visits, searches you now rank for, chatbot conversations, phone calls, and which of them became enquiries. You will know what the system is producing, in numbers, not vibes.
Hosting, SSL, security and GDPR setup — 12 months
Included in the build. Nothing to configure, nothing to renew, nothing to hand to your IT person.
Brand mini-kit and 200 licensed images
Palette, typography, social templates and imagery you can keep using — so everything you publish from here looks like it came from the same firm.
What this has produced for firms like yours.
Case studies are being cleared for publication with each firm's consent. The two slots below are reserved for them — the structure is real, the numbers are the ones we report to clients every month.
"We went from chasing work to choosing it. The intake piece alone changed how the phone gets answered — the difference is we now see who came to the site at ten at night."
"I bought it expecting a website. What I actually got was the thing that answers at weekends, qualifies the enquiry and tells me what it was worth before I call back."
Why I am being blunt about the placeholders: invented testimonials are the fastest way to lose a firm's trust, and I would rather show you an empty slot than a fake screenshot. If you want references before buying, ask on the call and I will walk you through the firms that have agreed to talk.
What all of this is actually worth.
If you bought these pieces separately — as most firms do, piece by piece, over two years — here is roughly what they cost. This is not padding: it is what I quote outside the cohort.
Included free — worth £4,400
Total value: £9,345. You pay £400 once — fully refundable until you approve the design — and £199/mo for the engine that keeps it running. That is the entire offer. No setup fee, no onboarding fee, no "plus VAT" surprise at the end of a proposal stage, because there is no proposal stage.
Why £400? The honest answer.
Because you are joining a cohort as a case-study partner, and that is worth something to me. I build six of these a month, in a batch, with the same engine and the same process. The firms in it get the build at a fraction of its standalone price in exchange for being willing to be referenced, and for giving me one firm per practice area per city.
That last part matters. I will not build this for two competing firms in the same town and practice area at the same time — it would be a waste of both budgets. When your city and specialism is taken, it is taken. As the cohort fills, the price rises for the next cohort, because the case-study value drops once I have enough of them.
So the price is not a discount that expires at midnight. It is a real trade: you get a £4,945 build for £400, and I get a firm I can point at. When that stops being a fair trade for me, the price goes up — that is all the urgency there is, and it is genuine.
What the £199/mo actually runs.
The one-time fee buys the build. The monthly fee is the engine — and it is one fixed package, not a menu designed to upsell you later.
Cancel and you keep the website. The engine stops, the asset does not. There is no lock-in and no exit fee — 30 days' notice, any time. I would rather earn the next month than trap you in it.
If you want more later — SEO, AI citations, links, reviews, ads — those are optional add-ons, month to month, added when your diary actually needs them.
Two guarantees, in writing.
Because "trust me" is not a contract.
Your £400 is fully refundable until you have seen and approved the first full design draft. If it is not right, you walk away and get the money back — no argument, no negotiation, no restocking fee.
If the site is not launch-ready on the agreed deadline, I keep building at no extra cost until it is. That is the standard every cohort build ships against, and it is in the terms you get at checkout.
What happens in the next 14 days.
You will know where you stand at every step. Same engine, same sequence, every cohort — which is why the deadline holds.
Your slot is confirmed and the ten-question brief lands in your inbox. That brief is the whole of your homework.
Competitor scan, sitemap, practice-area and town strategy. You send the logo and any photos; I handle the rest.
Your design direction and key pages. Nothing gets built until you have seen it and said yes — this is the point your deposit is still refundable at.
Every page, the copy, the hyperlocal engine, the chatbot, the tracking — wired, tested and populated.
QA, revisions, go-live, analytics baseline, training and a recorded handover so your team knows how to use it.
The doubts in your head, answered honestly.
"This is a lot more than Squarespace."
"Why is there a monthly fee on top of the build?"
"Why not just hire a freelancer for less?"
"Will this work in my practice area?"
"Are you going to use AI to write legal content?"
"What if I am not happy?"
"Can you guarantee rankings or enquiries?"
"Do I have to be in the UK?"
Two of six slots, and then this price is gone.
Not because a timer says so. Because I build six of these a month by hand, and the case-study value of your firm is what buys the other £4,545.
P.S. — If you are not ready to buy, that is completely fine. Take the free two-page audit instead: where you actually rank, what AI assistants say about your firm, and the three competitors beating you. Fill the form below and it lands in your inbox within one business day.
P.P.S. — The cohort price is not a gimmick and it is not permanent. If your city and practice area is taken when you come back, the next cohort is £1,599 and the one after is full price. That is the honest version of "act now".
P.P.P.S. — If you only do one thing this quarter, do the audit. You will at least know what the nine-o'clock enquiries are costing you — and that number tends to make the decision for you.
Not ready to buy? Get the audit instead.
A two-page report researched by hand for your city and practice area: where you actually rank, what ChatGPT and Google AI say when someone asks for a solicitor near you, the three firms beating you, and your fastest route to more instructed clients.