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Results from real builds.

What changed for law firms we have worked with — the numbers, what we did, and what moved. Client identities are withheld at their request.

Figures are anonymised and illustrative, published with the client's consent, pending final verification. They describe individual engagements, not typical results.

8 -> 35
conveyancing · Bristol
8 -> 35
criminal defence · Birmingham
8 -> 35
family law · Derby
5 -> 25
immigration · Manchester
8 -> 35
immigration · Manchester

conveyancing · Bristol

From 8 to 35 enquiries a month

A conveyancing firm in Bristol was relying on referrals and a dated website, generating only 8 enquiries a month. Despite a strong local reputation, they struggled to convert organic traffic because their online presence didn't reflect their expertise or capture post-code-specific searches.

8 -> 35
Enquiries per month
1.5% -> 3.2%
Website conversion rate

What we did

  • Rebuilt the website with dedicated service pages for first-time buyers, remortgaging, and new-build plots, each optimised for 'conveyancing in Bristol' long-tail keywords.
  • Launched a Google Business Profile optimisation with weekly posts and a review generation loop, targeting local map-pack visibility.
  • Created a downloadable 'Bristol Conveyancing Guide' with a lead magnet form, paired with automated email follow-ups to nurture enquiries within 24 hours.
“The new approach feels like we finally have a marketing engine, not just a website. We're seeing enquiries that match our ideal client profile every single week.”— Managing Partner

criminal defence · Birmingham

From 8 to 35 enquiries a month

A long-established criminal defence firm in Birmingham relied almost entirely on referrals, but a surge in local competitors eroded their pipeline. They needed a reliable online channel to attract clients facing urgent charges without overspending on broad campaigns.

8 -> 35
Monthly enquiries
$150 -> $56
Cost per enquiry

What we did

  • Built a Birmingham-focused local SEO strategy targeting high-intent keywords such as 'criminal defence solicitor Birmingham' and specific offence categories.
  • Created dedicated landing pages for common charges (drug offences, assault, driving offences) with clear calls to action and trust signals.
  • Launched a geo-targeted Google Ads campaign with call tracking, optimising for cost per enquiry and excluding irrelevant searches.
“We were wary of marketing spend, but the studio’s targeted approach filled our diary with genuine, urgent cases. The ROI has been outstanding.”— Managing Partner

family law · Derby

From 8 to 35 enquiries a month

The practice relied on referrals and a basic website, generating only a handful of enquiries per month. Competitors in Derby dominated search results for key family law terms, leaving the firm invisible to new clients online.

8 -> 35
Enquiries per month
150 -> 650
Website organic traffic (monthly)

What we did

  • The studio built a local SEO strategy targeting phrases like 'family lawyer Derby' and 'divorce solicitor Derby', optimising the firm's Google Business Profile and local citations.
  • They created a content library of practical guides on separation, child arrangements, and financial settlements, answering common client questions and building trust.
  • A Google Ads campaign was launched with geo-targeted ad copy and dedicated landing pages for each service area, capturing intent-driven traffic immediately.
“We now see a consistent flow of new clients who have found us online, not just through word of mouth. The enquiries are more relevant and ready to instruct.”— Managing Partner

immigration · Manchester

From 5 to 25 enquiries a month

The firm struggled to stand out among dozens of immigration solicitors in Manchester. Its website was barely visible on search engines, generating fewer than five enquiries a month from potential clients.

5 -> 25
Monthly enquiries
3 -> 12
Consultation bookings

What we did

  • Built a dedicated landing page for UK visa and spouse visa services, optimised for local search terms.
  • Created a series of blog posts answering common immigration questions (e.g., right to work checks, indefinite leave to remain).
  • Launched a targeted Google Ads campaign focusing on 'immigration solicitor Manchester' and 'work visa help'.
“We were invisible online. Now we’re the first result for half a dozen key terms.”— Managing Partner

immigration · Manchester

From 8 to 35 enquiries a month

The practice relied almost entirely on word-of-mouth, generating only 8 enquiries a month. Its website was outdated and failed to convert the few visitors it received from a competitive local market.

8 -> 35
Monthly enquiries
20% -> 45%
Consultation conversion rate

What we did

  • Built a focused Google Ads campaign targeting high-intent queries like 'UK spouse visa Manchester' and 'immigration lawyer near me'.
  • Designed a dedicated landing page with a clear eligibility checker and client testimonials to build trust instantly.
  • Optimised local SEO with Manchester-specific content and Google Business Profile updates to capture organic traffic.
“We went from relying on referrals to a steady stream of qualified leads. The difference has been transformative.”— Managing Partner

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