How it works
Google ranks pages, not firms
“Divorce lawyer in Leeds” and “divorce lawyer in Wakefield” are different searches. The firm with a page for each wins each search. Directories know this — that's why they beat you.
Compare · Design Lab · Case studies
Most agencies sell time.
We sell instructed clients.
You've seen the problem. This page is the honest comparison: what you get, what it costs, what it looks like, and what happened for firms who switched. Decide with numbers, not a pitch.
The honest comparison
What changes when you switch.
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Normal agency: weeks of meetings, custom quote, then a slow build
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JML: three packages on the page, fixed deadline, AI intake included
Design Lab
Don't imagine it. See it.
Three of the looks we build. Yours is bespoke to your practice.
Sterling Injury Law — Bold & AuthoritativeDeep navy with antique gold, high-contrast serif, big 'compensation won' numbers. For the PI & accident-claims firm.View concept →
Haven Family Law — Warm & CompassionateSoft sage and warm cream, gentle serif, reassuring tone. Empathetic and discreet — for family law.View concept →
Ironclad Defense — Serious & FormidableNear-black charcoal, sharp red accent, 24/7 urgency. Relentless and discreet — for criminal defence.View concept →
Cresswell Corporate — Blue-Chip PremiumDeep navy and graphite with restrained gold, structured grid. For the corporate & commercial firm.View concept →
Legacy Law — Heritage & TrustedHeritage green and cream, antique gold, refined serif. For wills, probate & estate planning.View concept →
Clause — Youthful Gen-ZPunchy indigo/lime/coral gradients, chunky type, plain-English law. For startups and founders.View concept →
20 complete concepts and 6 component galleries (heroes, intake forms, fee structures, chat widgets) live in the full Design Lab. Browse all 20 →
Case studies
Firms that stopped being invisible.
Real engagements. Figures anonymised at clients' request.
San Diego injury firm — from page 3 to named by AI
An established PI practice was invisible for the searches that mattered and losing the AI answer to national directories. We rebuilt the site around hyperlocal injury pages, wired the AI chatbot for after-hours intake, and structured everything for AI-search citations.
+1,250new visitors / month
+4.2×AI mentions & clicks
3 motime to result
0→35intake calls / week
The firm that booked consultations while it slept
A two-partner family practice was losing every enquiry that arrived after 6pm. The new site plus the after-hours assistant booked consultations overnight — half of all bookings now arrive before the office opens.
50%of bookings after-hours
3×qualified consultations
14 daysbrief to launch
Three practice areas, one compounding asset
A multi-practice firm started with one area (estate planning) to prove the model. Within a quarter the hyperlocal pages for all three practice areas were driving a third of search traffic — and the AI chatbot had taken over first-line intake entirely.
+33%of traffic from hyperlocal pages
+88signed retainers / 6 mo
£0extra headcount needed
Included in every build
The full manifest.
Every line ships on every package. No “that's an add-on” games.
Website
Full site up to 12 core pages · custom design direction · conversion copywriting on every page · mobile-first, sub-2s loads · CMS so you can edit without a developer.
Hyperlocal SEO
300+ “practice area in city” pages · Local Pack foundations · schema markup · Google Business Profile wiring · internal linking architecture.
AI visibility
Structured for ChatGPT, Perplexity & Google AI citation · answer-shaped content blocks · llms.txt + entity markup · monthly AI-mention check.
Intake
24/7 AI chatbot trained on your firm · case-evaluation forms with instant alerts · appointment booking integration · after-hours capture.
Trust & reviews
Testimonials wall pulling live Google ratings · automated review requests post-matter · review flow wired to your GBP.
Handover
Analytics + call tracking wired · speed & accessibility QA pass · 1-hour training session · recorded handover videos · 12 months hosting + SSL.
Why hyperlocal pages win
One page per place. That's the whole trick.
And why directories keep beating local firms.
Compounding
Each page is an asset
300 pages don't perform like 300× one page — they compound as each town's searches mature. Month 3 looks nothing like month 1 (see the San Diego case above).
AI engines
AI cites the clearest source
When ChatGPT answers “best family lawyer in [city]”, it favours sites with specific, structured, location-matched content. Hyperlocal pages are that content.
Defensibility
Your competitors won't do 300
We've built the engine so producing them is cheap. Your competitor can copy ten pages. Nobody copies three hundred.
How the build works
25 days. Five phases. Zero guessing.
You always know what phase you're in and what lands next.
Days 1–3KickoffQuestionnaire, competitor scan, sitemap. You send logo and photos.
Days 4–10DesignYour direction, key pages designed. One feedback round.
Days 11–18BuildAll pages including hyperlocal, copy written, tracking wired.
Days 19–22ReviewYour revision round, QA across devices, speed pass.
Days 23–25LaunchGo-live, analytics baseline, training and handover.
The work
Real firms. Real rooms. Real sites.
Photography direction is part of every build — here's the standard.
The full comparison
Line by line.
Print this. Take it to your current agency.
| Typical agency | Juris Marketing Lab | |
|---|---|---|
| Pricing | Custom quote after weeks of meetings | Three packages, every price on the page |
| Timeline | 2–4 months, moving target | 14 days (Launch) · 25 days (Growth) |
| Where you get found | Google only, if that | Google Local Pack + ChatGPT, Perplexity & Google AI |
| Intake | A contact form | AI chatbot + after-hours booking included |
| After launch | Invoice, then silence | Care plans, monthly reports, real humans |
| Risk | 50% up front, no exit | £400 refundable deposit · launch-ready or we keep working |
Ready for the honest numbers?
Book a 15-minute call and we'll walk your market's search results live — see exactly which firms get found, and what it takes to be one of them.
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