Not a discount that disappears at checkout — a cohort price with a reason. You become a case-study partner, we build the flagship, and you keep the result. Two of six slots remain this month, and the deposit is refundable until you approve the design.
And the free ones — organic and AI citations — are consolidating around the firms that built for them first.
In the UK, family, conveyancing and employment keywords commonly run £5–£25 a click. Personal injury, medical negligence and criminal defence routinely pass £50, and US metro PI keywords can exceed $200. You pay every month for the same visitors, and the day you stop paying, the traffic stops.
A page that ranks — or that an AI assistant cites — produces that same visitor for nothing, month after month. Not free: you pay to build the asset once. But nobody can outbid you for it, and it does not switch off when the ad budget does.
Indicative ranges — the audit shows you your own market's real cost per click and what the equivalent organic traffic would be worth. Sources of the AI-click data are on the page footer notes.
Three things are moving at once, and they all reward whoever moves first.
Google now answers a large share of legal questions with an AI summary before showing any website. Pew Research found users clicked a source link in about 8% of searches when a summary appeared, against 15% when it did not. The clicks have not disappeared — they have moved to whoever gets cited.
AI systems name the same well-structured, consistent, locally-specific sources again and again. Firms publishing hundreds of structured local pages now are the ones the answers quote next year. Firms that wait compete for a slot that has already been taken.
New-year intake, the tax deadline, spring conveyancing — the enquiries that pay for the year arrive on a calendar. A page published in November has months of indexing behind it before January. A page published in January starts the year behind.
The fastest way to lose a year of visibility is a rebuild that resets your URLs and drops your history.
Everything that ranks for you today — mapped and preserved, not replaced. Your existing URLs, so the authority and backlinks you have earned remain yours. Your reviews, Google Business Profile history and citations. Your technical foundations, upgraded rather than reset.
The 300+ hyperlocal layer that captures searches you cannot rank for today. AIO/GEO structure so AI systems can read, quote and cite your firm. Internal linking and speed work that lifts the pages you already have. Monthly updates so nothing you have paid for goes stale.
Any one of these is a service you can buy separately. The combination is the machine.
Every practice area × every town you actually serve. Coverage is the mechanism — nothing else in this build works if the pages do not exist, which is why most agency work stalls at five pages and a blog.
Structured so ChatGPT, Google AI and Perplexity can read, quote and cite your firm: schema, named entities, straight answers, verifiable facts. The opposite of keyword stuffing — and the reason AI systems trust one source over another.
Pages are maintained, refreshed and improved as a matter of course. AI answers reward sources that stay current and consistent; a site built once in 2019 and left alone is not one of them.
Intake, qualification, call tracking and CRO. Traffic only matters when it becomes instructed clients, so every page is built and measured against enquiries, not visits.
An AI receptionist and chat layer that answers at 9pm, qualifies against your script and escalates to a human. The best new pages in the world are worthless if the enquiry dies in a voicemail box.
We will not build the same machine for your competitor. That is why the cohort has six slots a month rather than sixty — and why the price rises as the case-study value falls.
The cohort price exists because you join as a case-study partner — one firm per practice area per city, and it rises as the cohort fills.
Scroll to step through the offer — or pick a section from the list.
Every line item is work you would otherwise pay a separate supplier for — nothing appears on an invoice that is not on this list.
Two of six slots remain this month. The deposit is fully refundable until you approve the first design draft.
Not just a website. Each piece below is part of the same machine — and each one is built, configured and maintained for you.
Home, practice areas, team, about, fees, contact and the trust pages a client checks before they call. Written for your firm and your towns — not template copy with the name swapped. Fast, mobile-first and accessible.
Every practice area × every town and city you genuinely serve — conveyancing in [town], probate in [town], employment tribunal advice [city]. This is the engine that makes you findable for the searches that actually bring work.
Structured so ChatGPT, Google AI and Perplexity can read, quote and cite your firm: schema, clean entities, straight answers and verifiable facts. This is the discipline that decides whose name appears when someone asks an AI for a solicitor in your city.
Trained on your firm, answering instantly on the site at any hour. It asks the qualifying questions you would ask, captures the details, and escalates anything sensitive to a human rather than guessing. You wake up to qualified enquiries, summarised.
Every call answered in your firm’s name, 24/7 — including the ones that ring out while you are in a hearing. Intake is summarised to your inbox, and a missed call never becomes a missed matter. First three months included free.
Profile built and optimised, with a review-request flow that runs automatically after matters close. Reviews are the single most persuasive part of a local search result — and almost no firm asks systematically.
Visits, the searches you now rank for, chatbot conversations, phone calls, and which of them became enquiries. One place, in numbers, so you always know what the machine is producing and what to fund next.
Forms that qualify instead of collecting, call attribution down to the page, and a monthly pass on what is converting and what is not. Traffic is only interesting once it becomes instructed clients — so that is what we optimise against.
Pages are maintained, refreshed and improved as a matter of course — content edits, new practice-area pages, seasonal updates and technical upkeep. AI answers and search engines both reward sources that stay current.
Included in the build, so there is nothing to configure, renew or hand to your IT person in year one.
Palette, typography, social templates and imagery you keep using — so everything you publish looks like it came from one firm.
We will not build the same machine for a competitor down the road — that is why the cohort is six firms a month, and why the price rises as the case-study value falls.
Not a brochure site with your logo on it. The three things that decide whether a firm gets instructed.
Every practice area, in every city you actually serve. It is the difference between ranking for your firm name and ranking for the search that pays.
The chatbot qualifies enquiries and the AI receptionist answers calls at 2am. Sensitive matters are flagged to a human instead of guessed at.
Structured so ChatGPT, Perplexity and Google AI can name your firm when someone asks for a lawyer in your city — where the next cohort of clients now looks.
Consented case studies are being cleared for publication. Until then these two slots stay visibly empty — I would rather show you a gap than invent a testimonial.
Firm · practice area · town(s). Enquiries before / after, calls tracked, matters attributed.
Pages ranking, AI citations observed, enquiry-to-matter rate — the same numbers from the monthly report.
Worth £4,400 on their own — part of the cohort build, not extras bolted on afterwards.
Every call answered, 24/7, with intake summarised to your inbox after each one.
Placed in real legal and local publications — the kind that move rankings and hold them.
Structured so ChatGPT, Perplexity and Google AI can recommend your firm by name.
Google Business Profile optimised, review requests automated from day one.
Who ranks where you want to rank, and the exact gap between you and them.
Palette, type, social templates and licensed imagery you can keep using.
Cancel the monthly and you keep the website — the engine stops, the asset doesn’t. Month-to-month, 30 days notice, no exit fee.
Nothing here is required. Add or remove anytime — most firms start with the build alone.
Get named when clients ask ChatGPT or Google AI for a lawyer in your city.
Ongoing content, links and Local Pack pushes across your service area.
Done-for-you review generation, responses and Google profile management.
Managed search campaigns for the practice areas you choose, tracked to calls.
Because “trust me” isn’t a contract.
Your £400 is fully refundable until you see and approve the first full design draft. If it isn’t right, you walk — no argument.
If the site isn’t launch-ready on the deadline, we keep building at no extra cost. That’s the standard every project ships against.
Same engine, same process, every firm. The 300+ pages, the chatbot, the launch checklist — all templated, all battle-tested.
A 10-question brief, your logo and photos by WhatsApp or email, and one approval. We handle everything else.
You’ll know where you stand at every step. Same engine every cohort — that’s why the deadline holds.
Nothing here is marketing fluff — every claim is in our Terms.
£4,945 of build for a £400 refundable deposit, then £199/mo. Rather talk it through first? Book a 15-minute call — we’ll walk your market live.
£400 fully refundable deposit · Live in 14 days · No lock-in · No surprise fees
A 2-page written report, researched by hand for your city and practice area and delivered within one business day. No pitch deck, no obligation.